If you’re marketing a bricks-and-mortar business or running a geo-targeted campaign, this capability will be indispensable. We haven’t seen many SEO tools including this many SERP rank tracking options, so this is a definite plus.Ī more advanced feature of Raven’s SEO rank tracking that helps set it apart from some of Raven Tool’s competitors is the option to narrow down tracking according to postal code or location name. The new SERP Tracker allows you to track keyword rankings on five different search engines: Google, Bing and Yahoo, as well as Yandex and Baidu. You track its latest position and its average position over time. ![]() The interface gives you two reads on each keyword. That’s great news for marketers wanting an all-in-one SEO solution, as tracking site performance against keywords is so useful for establishing progress with your SEO efforts.įirst off, the basics: keyword tracking results on Raven are based on keyword, destination URL and search engine (e.g. In August of 2018, a brand new Raven SERP Tracker was rolled out. The results, 98% of users said they’d value rank tracking coming back. It was something of an elephant in the room for Raven until 2018, when they tackled it head on and polled their users to see how many would like a rank tracker added. With more personalised search results, rank checking is perhaps not as easy to accurately do as it was back in 2013 but its removal was a big hole in the tool set’s capabilities. We were disappointed by the decision to remove rank tracking back in 2013. However, there have been a number of improvements since we last updated this review, so clearly, they are still refining the system and making improvements to the interface and reporting options. Previously we reported that this development seemed to have slowed down. Raven Tools is a fully hosted web app, like all the tools in this comparison, and its biggest selling point is the sheer number of integrations it provides with 3rd party tools to pull all your campaign data together. When we first reviewed Raven in 2010, we were excited by the electric pace of development as they rolled out new integrations and features regularly. That’s all water under the bridge now though, and we’re pleased to say that Raven’s keyword rank tracking is now back online and better than ever. ![]() We got to speak with Raven Tools founder John Henshaw about this whole episode of the company’s history, and you can hear the interview here. For this review, we’ll stick primarily to the SEO features, but as you will discover, Raven Tools is a reporting powerhouse.Įarly iterations of Raven SEO were widely celebrated for their keyword tracking capabilities – but that all changed in early 2013 when Raven removed their rank tracking system following pressure from Google. The Raven SEO suite of tools* was originally designed for SEO’s (and by an SEO agency) but they now include quite a few extra features that would benefit other disciplines of digital marketing, including integration with a number of email services, social profile data integration and PPC Ad reporting and CallRail integration. This review was last updated in March 2019 and is part of the SEO tools comparison report.
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